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Founder · Builder · Strategist

Ideas become products people actually buy.

I build premium consumer products from scratch — through positioning, storytelling, and crowdfunding-led launches that connect with real audiences.

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Product Strategy
Crowdfunding
Brand Storytelling
Consumer Products
Audience Building
Positioning
Premium Execution
Launch Strategy
Product Strategy
Crowdfunding
Brand Storytelling
Consumer Products
Audience Building
Positioning
Premium Execution
Launch Strategy
01
About

A builder with taste
and a bias for action.

Based in Chandigarh, India, I'm a product founder who turns ideas into real things people buy. Through Seqnova Ventures, I build consumer products with precision — from concept and positioning through crowdfunding campaigns that have collectively raised over US$130,000 from a global audience.

I don't build services. I build products. My approach blends commercial creativity with disciplined execution: understanding what makes something feel premium, identifying the audience that cares, and crafting a launch narrative compelling enough to make them act. Over 2,000 customers — roughly 60% from the United States — have trusted that process with an average spend of $57.

Beyond product, I've partnered with Panjab Digital Library to bring cultural heritage into public consciousness, helping deliver an exhibition that drew over 3,000 visitors in just three days. Whether it's a consumer launch or a cultural initiative, the thread is the same — clarity, storytelling, and meticulous execution.

CliftonStrengths — Top 5
  • Ideation Generating original concepts
  • Strategic Seeing patterns & pathways
  • Input Collecting knowledge relentlessly
  • Focus Prioritizing with intensity
  • Futuristic Envisioning what's next
Chandigarh, India
BBA — University of the Fraser Valley
02
Currently

What I'm focused on
right now.

🚀
Building
Next consumer product launch at Seqnova Ventures
Validating positioning and preparing crowdfunding campaign assets for a new nature-inspired product line.
📖
Reading
Obviously Awesome — April Dunford
Sharpening my framework for product positioning. If you can't position it, you can't sell it.
🎯
Exploring
DTC growth systems & audience compounding
Building repeatable workflows for turning one-time buyers into a long-term community asset.
$130K+
Crowdfunding Raised
Across 2 campaigns
2,000+
Past Customers
~60% from the USA
3,000+
Exhibition Visitors
In just 3 days
$50
Avg. Order Value
Premium positioning
03
Work

Building things that
people remember.

01

Seqnova Ventures

Founder — Consumer Products

A product-focused venture — not a services agency — built around identifying market gaps and launching premium consumer products through crowdfunding-led strategies. Raised ~US$130,000 across two successful campaigns with a nature-themed product line and a growing buyer audience of 2,000+ customers worldwide.

Consumer Products Crowdfunding DTC Global Audience
02

Panjab Digital Library

Outreach & Exhibition

Partnered with PDL in an outreach capacity, helping bring cultural heritage to public attention. Contributed to delivering a public-facing cultural exhibition that drew ~3,000 visitors in just three days — demonstrating the power of storytelling applied to cultural preservation.

Cultural Heritage Public Outreach Exhibition Storytelling
04
Approach

How I build.

A premium product founder who builds with clarity, speed, and strong storytelling.

Execution-Forward

I move quickly from concept to plan to launch. Ideas without execution are just daydreams — I ship real products to real people on real timelines.

Product Instinct

I think in positioning, audience fit, and what makes something feel premium. Not just what a product is — but what it means to the person buying it.

Systems-Minded

I build repeatable processes — checklists, templates, workflows — so quality results aren't dependent on mood or momentum, but on structure.

Polish & Perception

If it's worth making, it should look and feel exceptional. I care deeply about premium presentation — not vanity, but respect for the work and the audience.

Commercially Creative

I blend storytelling with business sense — pricing, distribution, audience building. Creativity isn't separate from commerce; it's the competitive edge.

Compounding Connections

Relationships, credibility, and community attention compound over time. I invest in connections that grow — not transactions that expire.

2021
05
The Journey

How I got here.

01
2021
The Spark
Started exploring product ideas and market gaps in the consumer space.
02
2022
Seqnova Ventures Founded
Launched as a product-focused venture — not a services agency.
03
2023
First Crowdfunding Campaign
Raised over $80K from 1,200+ backers across 40+ countries on Kickstarter.
04
2024
$130K+ Raised
2,000+ customers worldwide. Built a real audience, not just buyers.
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06
Insights

Thinking out loud.

What People Say

Words that mean something.

"

The product quality blew me away. You can feel the thought behind every detail — from the packaging to the product itself. This isn't mass-produced junk, it's something you actually want to keep.

M
Michael R.
Kickstarter Backer, California
"

Amitoj's approach to crowdfunding is refreshingly honest. Most campaigns overpromise — this one delivered exactly what was shown, on time, and with communication throughout. Rare to see that.

S
Sarah K.
Repeat Customer, London
"

Working with someone who understands both product and story is rare. Amitoj doesn't just build things — he builds meaning around them. The exhibition drew 3,000 people in three days. That speaks for itself.

D
Dr. Davinder S.
Cultural Heritage Collaborator
Let's Talk
07 — Contact

Got an idea worth building?

Whether it's a product collaboration, a venture conversation, or a shared curiosity — I'm always open to hearing from people who build with intention.